Section 1 - How do we collect & what do we do with your information?
Atomic Fashion Marketing Pty Ltd (hereinafter referred to as "The Company" or "AFM") collects Personal information:-
- Directly from you (unless it is unreasonable or impracticable to do so) when you contact our business number or fill in an enquiry form; and
- Third parties – other companies within our group, or affiliate or partner companies that are connected with us, public records or bodies or private organisations. There may be occasions where we need to source Personal Information about you from a third party. For example, we may collect Personal Information from a credit reporting agency, an information service provider or from a publicly maintained record. We also use third parties to analyse website traffic.
- Passive collection: information which is automatically collected, without your knowledge, whilst navigating through and interacting with the content on our site, as well as information on your device or computer (such as cookies).
The sole purpose of passively collecting your information is to improve your experience when using our website and web services.
Through a tracking code embedded on our website, the information collected includes:
a) Device-specific data
The following information may be collected through your device and browser:
- your device's IP address (collected and stored in an anonymized format);
- device screen size;
- device type (unique device identifiers) and browser information;
- geographic location (country only);
- preferred language used to display the webpage.
b) Log Data
Our tracking software automatically record information which is created upon using our website.. Data includes:
- referring domain;
- pages visited;
- geographic location (country only);
- preferred language used to display the webpage;
- date and time when website pages were accessed;
The Personal Information is collected and held only to the extent reasonably necessary for one or more of the Company’s functions or activities. These functions or activities include, but are not limited to, the sale, promotion and distribution of its services by direct to customer marketing as well as on-line advertising and marketing.
Any person may access or use the Website via the internet without registering with or disclosing any personally identifying Personal Information to the Company.
Where lawful and practicable, individuals have the option of not identifying themselves (remaining anonymous or using a pseudonym) when dealing with the Company.
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. Email & SMS marketing (if applicable): we may send you emails about our store,
new
products and services offered by us, our related entities and our business partners, which we think may be of interest to you. We may also provide targeted marketing to you whether directly or through online advertisement networks such as those operated by Google.
Individuals contact information may be used by the Company, the distributor of Dickies, for the distribution of marketing materials to do with other AFM managed brands.
Section 2 - Consent
How do you get my consent? When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your
How do I withdraw my consent? If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at online@dickiesaustralia.com.
Section 3 - Disclosure
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
Section 4 - Privacy
Our store provides us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through our data storage,
Section 5 - Third-Party Services
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
The Company may transfer (and you are deemed to consent to the Company transferring) your Personal Information outside of Australia in the following circumstances:
- where the Company has taken reasonable steps to ensure that the overseas recipient does not breach the APPs in relation to your Personal Information;
- where the Company reasonably believes that the person who will receive your Personal Information is subject to effective data protection obligations;
- where the transfer is necessary for the performance or conclusion of any contract between you and the Company or for the implementation of pre-contractual measures;
- where the transfer is for your benefit and it is impractical for the Company to obtain your consent, but if it were practical you would be likely to consent;
- as required or authorised by or under law; and
- where you subsequently consent from time to time.
Section 6 - Data Quality & Security
We will take reasonable steps to keep any personal information we hold about you secure, relevant, accurate, up to date and complete. However, except to the extent liability cannot be excluded due to the operation of statute, we exclude all liability (including in negligence) for matters outside our control.
The Company takes reasonable steps to protect the Personal Information that the Company holds from interference, misuse and loss and from unauthorised access, modification or disclosure. The Company takes reasonable steps to destroy or permanently de-identify any Personal Information that is no longer needed for any purpose. However, except to the extent liability cannot be excluded due to the operation of statute, we exclude all liability (including in negligence) for the consequences of any unauthorised access to your personal information. Please notify us immediately if you become aware of any breach of security.
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Section 7 - Age of Consent
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
Section 8 - Changes to this Privacy Policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
Questions and Contact Information
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at online@dickiesaustralia.com or